Overturning The Tables: Consumerism, Children, And The Church

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Overturning The Tables: Consumerism, Children, And The Church

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Consumers generally feel somewhat smug about their abilities to resist the ploys of an increasingly savvy advertising industry,

Product Description

Consumers generally feel somewhat smug about their abilities to resist the ploys of an increasingly savvy advertising industry, but Kinkaid's new book, Overturning the Tables: Consumerism, Children, and the Church, reveals how even the most sophisticated shoppers are unaware of the degree to which marketing's messages have infiltrated every aspect of their lives. In particular these invasive tactics have targeted and won over the youngstersdirecting their behaviours as well as their spending practices.The book outlines how parents/leaders of children and youth and young people themselves can take action to change both their own practices and those of others. Their efforts are most effective when supported by others, e.g. church groups.

Additional Information

Title Overturning The Tables: Consumerism, Children, And The Church
Author(s) Julie Kinkaid
ISBN or Product No. 9781551341675
Publisher United Church Publishing House
Length 192 pp
Language English
Format Paperback
Price $ 10.95

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